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  • Tesco’s Home plus installed virtual shelves with QR codes for shopping in underground stations. Commuters can use their phones to buy grocery while waiting for a train.

    Virtual underground shopping

    Tesco’s Home plus installed virtual shelves with QR codes for shopping in underground stations. Commuters can use their phones to buy grocery while waiting for a train.

  • Berlin’s cycling commuters are regularly presented with saddle covers by various brands – at least when parking their bikes at Alexanderplatz in the daytime …

    The closest touchpoint, literally

    Berlin’s cycling commuters are regularly presented with saddle covers by various brands – at least when parking their bikes at Alexanderplatz in the daytime …

  • 50 million ‘likes’ are clicked for brands on Facebook each day. Diesel brings social sharing into its stores and enables customers to like real products on Facebook.

    Like the real retail world

    50 million ‘likes’ are clicked for brands on Facebook each day. Diesel brings social sharing into its stores and enables customers to like real products on Facebook.

  • Nobody spends much time viewing or even reading billboards – apart from somebody who has to wait in front of one. There it might be even smart to tell a story at length …

    Viewing time: multiplied

    Nobody spends much time viewing or even reading billboards – apart from somebody who has to wait in front of one. There it might be even smart to tell a story at length …

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