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  • Where does a museum experience begin? Berlin’s natural history museum invites right on the underground map and welcomes at its own station where the exhibition begins.

    Museum welcome experience

    Where does a museum experience begin? Berlin’s natural history museum invites right on the underground map and welcomes at its own station where the exhibition begins.

  • Tesco’s Home plus installed virtual shelves with QR codes for shopping in underground stations. Commuters can use their phones to buy grocery while waiting for a train.

    Virtual underground shopping

    Tesco’s Home plus installed virtual shelves with QR codes for shopping in underground stations. Commuters can use their phones to buy grocery while waiting for a train.

  • Berlin’s cycling commuters are regularly presented with saddle covers by various brands – at least when parking their bikes at Alexanderplatz in the daytime …

    Bike saddle covers as gifts

    Berlin’s cycling commuters are regularly presented with saddle covers by various brands – at least when parking their bikes at Alexanderplatz in the daytime …

  • 50 million ‘likes’ are clicked for brands on Facebook each day. Diesel brings social sharing into its stores and enables customers to like real products on Facebook.

    QR Facebook likes in retail

    50 million ‘likes’ are clicked for brands on Facebook each day. Diesel brings social sharing into its stores and enables customers to like real products on Facebook.

  • Nobody spends much time viewing or even reading billboards – apart from somebody who has to wait in front of one. There it might be even smart to tell a story at length …

    Underground storytelling

    Nobody spends much time viewing or even reading billboards – apart from somebody who has to wait in front of one. There it might be even smart to tell a story at length …

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