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  Museum welcome experience

  Where does a museum experience begin? Berlin’s natural history museum invites right on the underground map and welcomes at its own station where the exhibition begins.

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  Virtual underground shopping

  Tesco’s Home plus installed virtual shelves with QR codes for shopping in underground stations. Commuters can use their phones to buy grocery while waiting for a train.

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  Underground storytelling

  Nobody spends much time viewing or even reading billboards – apart from somebody who has to wait in front of one. There it might be even smart to tell a story at length …